tourisme d\'affaires les tendances
tourisme d\'affaires les tendances

• Even though we are in a crisis context, companies still need to organise meetings or events to gather everyone together, but still, they need to be careful. Consequently, savings will stand in reducing the duration of the organized events, distances and more lately the additional activities (in cost or quantity). Typically, the average spending has decreased, therefore the number of events has also decreased. However, the overall number of participants has increased overtime because events bring together more people than before.

• TOIL days: The establishment of TOIL days had strong effects on the Business Tourism market. The working time reduction had first created a gap between professional and private life. In the eighties and nineties, companies organized events during weekends or holidays. Today this has become very rare. That is how TOIL days made seminars' organization much more difficult, especially on Mondays and Fridays. The utmost concentration of the demand was between Tuesdays and Thursdays and this has led to a rates' increase. Finally, workers felt overwhelmed due to the "35 hours a week" law. This had led every company to reduce the average duration of their events: they now last 1 day less than 10 years ago.

• Until the late nineties, hotels and convention centres were the only providers on this market. When new providers entered the market, it made MICE operators happy: historical buildings, castles, boat providers, theme parks, leisure parks, charming hotels… The originality of those operators enable them to break habits.

• The participant's enthusiasmto seminars is still present. Facing overwhelmed workers, we thought that going to meetings and seminars would have bothered them, but it is apparently not the case: 90 % of participants are happy to go, only if it doesn't last too long. In general, those who don't like to go are the most hard-workers. To avoid routine, companies often change providers and are always looking for original and atypical places to go to.

•Loyalty changed. 15 years before, 3/4 of the companies thought they were loyal to one or few providers, and they had difficulties to change providers. Today, the trend has reversed and 3/4 declare that they constantly look for new providers.

• Facing the necessity to reduce the event's duration, we also give priority to a good accessibilityby decreasing the travelling time. As we also need to find places that can welcome big events, it has become more difficult and so it has led to reducing the number of partners.

• Since the late 90's of course, Internet established itself as the main way of finding places to organize such events.

• Sustainable development has also joined the subject, but more timidly, for us to present savings as environmental issues...

• Overall, partners and providers have become way more professional than before.  


• One needs to remember that business events are always organized for the sake of the company's brand image and the participant'smotivation . We gather together colleagues, clients, franchised, concessionaires, etc. to convey messages, for new products launch, training or others. This is why the organisers always take into account the context in which the event will occur, either for the housing, the destination or the activity. This context must be in harmony with the messages the company would like to convey to the participants. No "bling-bling" in an austerity circumstances for instance...

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